Oil of Ten Thousand Gold

January 1, 2010

Oh Tiger Balm, the most well known Oriental medicinal product on these American shores. See, we don’t actually call it Tiger Balm. The tiger only comes into effect when we say its full name: Tiger Brand Oil of Ten Thousand Gold. It’s an ointment so effective that it is worth ten thousand gold!

It’s pretty easy to understand why it’s marketed internationally as Tiger Balm, though. It’s a balm and it’s got a tiger on it. For new markets that do not read Chinese or even English it’s a pretty good marketing campaign.

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